Does This Sound Like You?
  |
Most small business owners hang out their shingle without having a clue about what’s required to be successful on the money side of their business. They see a bunch of numbers on a sheet of paper and groan about how they wish they’d paid more attention to math in school.
But cash flow in a small business is about much more than math.
It tells the story of your business and can be adjusted by simple actions any small business owner can take to move the business from failure to success. In the US we don’t raise business owners, we raise employees. So it’s no wonder many small business owners who have a passion for their business have no idea how to make it financially viable with a healthy cash flow. Shouldn’t your business be different?
That’s why Small Business Expert Denise O’Berry wrote — Small Business Cash Flow : Strategies for Making Your Business a Financial Success
“This is the tool every small business owner needs to run a business. Small businesses live and die by cash flow, and this practical guide shows you how to maximize your cash so you don’t come up short. And no one explains things more clearly or with specific how-to guidance than Denise O’Berry.”
—Anita Campbell, talk show host and Editor of Small Business Trends“How refreshing——and useful——to see pricing and marketing set in the context of creating and managing cash flow. This is a book I’ll recommend to new business owners and veterans who suffer from ‘Feast or Famine Syndrome.’ ”
—Marcia Yudkin, author of 6 Steps to Free Publicity“You can have the greatest plan, product, and service and still fail, if you don’t manage money in and out of your business. Denise O’Berry knows this and in Small Business Cash Flow gives practical, employable advice to get the most out of your business. This is a book all small business owners should read and one I’ll reference often.”
—Jim Logan, author of Cash Flow Blog
You will learn:
- How to select the right accountant and get the maximum return from that partnership.
- How to get money from the right places to position your business for success.
- The simple strategy for keeping money moving in and out of your business.
- Why having a budget and keeping good records can mean success or failure.
- How to charge just the right price so customers keep coming back (and bring their friends and neighbors too!)
- How to squeeze the most out of every business relationship, marketing campaign, lost sale and business process to maximize the cash available.
- How to market in the right place at the right time to the right people to get that cash flowing into your business.
And that’s not all…
Through her blogs, articles, and newsletters, Denise O’Berry has long been a favorite resource for terrific information about starting, managing, and growing a small business. It didn’t surprise me to learn that she’d written a book about Cash Flow, but what did surprise me is that the book kept me turning to the next page, and the next, and the next!
Denise approaches all aspects of cash flow management as it relates to small business and turns mysterious concepts into easy reading. She tackles subjects like accounting principles, ways to pump cash into your business, hidden cash flow resources, preparing a cash flow statement, and much more, breaking them down into easy to understand components.
Cash flow is often misunderstood and the importance of it is often underestimated by small business entrepreneurs. This is a wonderful ‘Cash Flow Management Primer’. If you’re an accountant or professional financial advisor, this book is probably not for you. But if you’re a small business entrepreneur wearing many hats and wanting to gain a comprehensive understanding of Cash Flow concepts as they relate to your business, this book needs to be in your resource library.
— Frank Ross, author Common Sense Ecommerce
© Copyright 2005 All rights reserved Denise O'Berry
Starburst Theme designed by Claire
