You don’t need a huge budget to market your business online as long as you’re willing to invest some “sweat equity.” A good way to put your sweat equity to work and reap the benefits for your business is to write free reprint articles and post them to article database sites. Ezine Articles is the authority and my favorite. The articles should be tell the reader “how to” do something and be helpful. 
There are several more ways to market with few (zero!) funds. Here are eight ideas for you.
- Write letters to the editor of publications your target market reads.
- Get involved in an organization or community project.
- Build strategic alliances with non-competing businesses and cross-promote each other.
- Publish a special report. A “super how to” list for your specialty area. Distribute freely. Ensure that your contact information is included.
- Speak to groups and organizations. Make sure the audience is your target market.
- Carefully target relationships with media sources.
- Write newsworthy press releases and distribute to your special contacts.
What about you? Do you have a favorite no cost, low cost marketing tactic? Share it with me by leaving a comment.
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