Have you cut back on giving during this recession? According to Kristin Tillquist, author of Capitalizing on Kindness: Why 21st Century Professionals Need to Be Nice
Giving is good for your business and it can come back to you tenfold. Tillquist offers up these five tips for business giving during this recession.
- Treat your donations as a business strategy to maximize their social and business benefits
- Give when others need it most to build your caring reputation.
- Create a culture of kindness to attract and retain the ‘best of the best’ employees.
- Companies considered leaders in corporate philanthropy practices “…typically commit between 1 and 5 percent of pre-tax profits to charity,” according to Business for Social Responsibility.
- Measuring the results of corporate philanthropy is increasingly important. Giving is good for everyone. That’s the bottom line.
You can learn more about her thoughts on “being a nice business” and the benefits it can reap by watching the video below.
What do you think? Is it important to be a business giver and to embrace kindness in your workplace? Will it help your bottome line? Please leave a comment.
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Denise,
As a strategic philanthropy expert working with businesses, giving can have an impact on a businesses bottom-line, howerver it is much harder to measure and often the ‘unintentional’ impact.
Your points are well taken,and I elude to similar points in my article Boost Your Brand by Giving Back (TM), but these are softer measures and in fact enhance goodwill, business image and even employee morale. I agree measuring aspects of business philanthropy is important if we want to advance the concept that giving is a good thing and can boost the bottom line.