Comments on: Give Back to Boost Your Bottom Line http://www.cashflowtruth.com/index.php/2009/08/10/give-back-to-boost-your-bottom-line/ Strategies For Making Your Business A Financial Success Thu, 19 Aug 2010 10:25:47 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Maggie F. Keenan, Ed.D. http://www.cashflowtruth.com/index.php/2009/08/10/give-back-to-boost-your-bottom-line/comment-page-1/#comment-873 Maggie F. Keenan, Ed.D. Wed, 12 Aug 2009 15:44:13 +0000 http://www.cashflowtruth.com/?p=325#comment-873 Denise, As a strategic philanthropy expert working with businesses, giving can have an impact on a businesses bottom-line, howerver it is much harder to measure and often the 'unintentional' impact. Your points are well taken,and I elude to similar points in my article Boost Your Brand by Giving Back (TM), but these are softer measures and in fact enhance goodwill, business image and even employee morale. I agree measuring aspects of business philanthropy is important if we want to advance the concept that giving is a good thing and can boost the bottom line. Denise,
As a strategic philanthropy expert working with businesses, giving can have an impact on a businesses bottom-line, howerver it is much harder to measure and often the ‘unintentional’ impact.

Your points are well taken,and I elude to similar points in my article Boost Your Brand by Giving Back (TM), but these are softer measures and in fact enhance goodwill, business image and even employee morale. I agree measuring aspects of business philanthropy is important if we want to advance the concept that giving is a good thing and can boost the bottom line.

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