Cash flow. To stay in business, you’ve got to keep a steady stream moving through your company. That means keeping you must keep your cash flow funnel full of prospects who can turn into clients.

A small business owner mentioned to me the other day that he has “enough work to keep his staff busy until next February.” Another mentioned that his current projects were ending and he needed to “start beating the bushes for more work.” Which one do you think will be successful? The first business owner was busy taking action so he would have business long into the future. The second owner is typical of many business owners.

To survive in business, you must never stop looking for that next business opportunity. Dedicate at least 25 percent (50 percent or more is better) of your time to developing future business. Business development is not an event. It’s an ongoing process that requires regular action.

Are you keeping your cash flow funnel full? Tell me how by leaving a comment.

More on this topic:

1. Is Cash Flow Improving for Small Business?
2. Three Things You Can Do Right Now To Help Your Cash FLow
3. Should You Consider a Merchant Cash Advance for Your Business?
4. Create a Referral Program to Pump Cash Into Your Business
5. Pump Up Your Cash Flow By Getting Paid