During your sales activities you’re going to get some “No’s” even if you’ve targeted your market correctly. Sometimes people just don’t need what you have for sale right now.

Rather than make assumptions about why they didn’t buy, be thankful for that no. It means you know exactly where they stand right now and you don’t have to waste any more energy trying to sell them. A “no” is better than a “maybe” any day — and it gets you one step closer to a “yes.”

And don’t take it personally. People buy for their reasons and often their reasons aren’t anything like what you would think. Learn to move beyond the “no” to the successful “Yes, I do want to buy that.”

No matter what many experts say, there are still plenty of small business owners who just can’t accept that “no is no.” Are you one of them? Or have you perfected a technique to get you past that “no” so you can get closer to the “yes?” Tell me about it by leaving a comment.

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