The Cash Flow Story In A Tiny Texas Town

Denise O'Berry — Mon, 28 Dec 2009 12:21:05 +0000

Watching cash flow through a community is interesting. This story landed in my email box — the result of viral movement of an interesting story. I don’t know who the original author is, but I would love to. If you know, please share. But in the meantime, enjoy!

It’s a slow day in the little Texas town of Port O’Connor. The sun is beating down, and the streets are deserted. Times are tough, everybody is in debt, and everybody lives on credit.

On this particular day a rich tourist from back east is driving through. He stops at the motel and lays a $100 bill on the desk and says he wants to inspect the rooms upstairs in order to pick one to spend the night.

As soon as the man walks upstairs, the owner grabs the bill and runs next door to pay his debt to the butcher.

The butcher takes the $100 and runs down the street to retire his debt to the pig farmer.

The pig farmer takes the $100 and heads off to pay his bill at the supplier of feed and fuel.

The guy at the Farmer’s Co-op takes the $100 and runs to pay his debt to the local mechanic, who has also been facing hard times and has had to offer his “services” on credit.

The mechanic rushes to the hotel and pays off his room bill with the hotel owner.

The hotel proprietor then places the $100 back on the counter.

At that moment the traveler comes down the stairs, picks up the $100 bill, states that the rooms are not satisfactory, pockets the money, and leaves town.

No one produced anything. No one earned anything.

However, the whole town is now out of debt and looks to the future with a lot more optimism.

What do you think? Is this how it works? Share your thoughts by leaving a comment below.

Epidemics, Broken Windows and Your Profitability

Denise O'Berry — Mon, 25 May 2009 17:36:05 +0000

This guest post is by Fred Parrish, CEO and Founder of Profit Experts, and author of The Profit Mentality, a guide for maximizing entrepreneurial success by taking control of the financial dynamics critical to profitability. Fred is a speaker and instructor on subjects related to profit and cash flow optimization. His company offers a service to help you manage your cash flow so you can sleep better at night.

In his book The Tipping Point, Malcolm Gladwell addresses the factors that produce and sustain epidemics. He states “the best way to understand the emergence of trends… is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.”

To illustrate the power of environment, Gladwell uses the Broken Window theory that describes conditions by which crime is propagated readily and continuously. It shows “crime is the inevitable result of disorder. If a window is broken and left unrepaired, people walking by will conclude that no one cares and no one is in charge. Soon, more windows will be broken and the sense of anarchy will spread from the building to the street…, sending a signal that anything goes. Relatively minor problems such as graffiti, public disorder and aggressive panhandling are…, invitations to more serious crimes.” Application of this approach was responsible for the dramatic improvement in the New York City crime rate during the early 1990s.

The same approach must be taken with your business. If a “window is broken” and “left unrepaired” your staff will get the idea that there is no concern for efficient, orderly operation. That it is okay to waste time or resources. It’s okay to be haphazard about the way customers are managed. As with crime, “disorder” in the environment is contagious and drains the company of cash.

Consider a company of 50 employees. Let’s say there is an item that costs $0.50 each and it is something that is consumed regularly in the business. If each employee were to waste only one of these items per day (drop it on the floor to be discarded later, leave it out to be spoiled in some way, use it improperly or ineffectively to cause it to be made unusable, etc.), does that seem like a big deal? Maybe…?

In fact, 50 employees “wasting” that $0.50 per day every day of the year would cost the company $6,625. Given this operating style and the reality that there are hundreds of these $0.50 items to be managed during a normal business day throughout the organization, you could easily take the $6,625 and multiply it by 10 – $66,250!

Given that profits (cash) cannot be generated without revenue, the ability to continually replenish the company’s cash supply requires that revenue continually be generated at levels sufficient to cover the expenditures. The amount of revenue required to replace the $66,250 is directly related to the company’s profit margin.

The bottom line – profitability is the direct result of an organized, efficient operating environment and the penalties for failure can be severe. Benjamin Franklin put it this way – “beware of little expenses; a small leak will sink a great ship.” Set an expectation for profitability. Search out and stop your profit leaks!

Small Business Cash Flow » profit experts

The Cash Flow Story In A Tiny Texas Town

Epidemics, Broken Windows and Your Profitability